How many times have you heard somebody say, "Oh, everybody knows that!" If you happen to belong to the lucky group that "knows that," you may smile and nod sagely. But if you're out of the loop it can make you feel foolish to hear these words. Something happened to me recently that clearly … [Read more...] about “Oh, you didn’t know that?”
A Picture’s Worth a Thousand Words
One of the chief gripes about PowerPoint presentations is "too much text on a slide." Great presenters use PowerPoint slides as a backdrop to their presentations, not the entire script. So they often include photos in their decks to illustrate major points. It's easy to see why. Here's a slide from … [Read more...] about A Picture’s Worth a Thousand Words
Are you presenting for yourself or your audience?
Mary Nell McCorquodale is a management consultant with decades of experience presenting to savvy audiences, from C-level professionals to top brass in the US Military. As a young presenter, she learned very quickly that if you stick to your own agenda without finding out what your audience wants … [Read more...] about Are you presenting for yourself or your audience?
Great PowerPoint presentations start with the words
I recently got a call from a woman—let's call her Sally—who sought my help to create a PowerPoint presentation as part of her senior thesis. Sally's biggest stumbling block was finding images to represent the topic of her presentation, the challenges of teaching English to non-native speakers … [Read more...] about Great PowerPoint presentations start with the words
Some Social Media Tips
Social Media. This is the latest in a series of sure-fire marketing tools that every business person Has To Do. Social media's great, because a lot of it doesn't cost a thing or is dirt cheap, so it seems like a wonderful way to market one's business. On the other hand, it can be a huge time sink … [Read more...] about Some Social Media Tips
Cheating Death by PowerPoint: Graphs as Infographics
PowerPoint for Print? Sometimes!
Last week, I did some work for a client who wanted me to create an image library in PowerPoint. The person I was working with was appalled and would have preferred doing the job using InDesign. While it's true that InDesign would have yielded professional results, this time it wasn't the right tool … [Read more...] about PowerPoint for Print? Sometimes!
How do you communicate?
About a month ago, I submitted a proposal for a fairly small job to a new potential client. A couple of weeks went by, then he emailed me requesting a meeting. Believing that I had outlined my role in the project very specifically in the proposal, I wasn't keen on attending a second, unpaid project … [Read more...] about How do you communicate?