Marketing is all about leading your customers and prospects down a clear path that leads to their purchasing your product or engaging your services. There is little room for ambiguity in marketing since you have people's attention for such a brief moment in time. Your marketing messages—PowerPoint … [Read more...] about How to magically destroy your marketing efforts
Good presentations start with good scripts
A gentleman once asked me to provide a quote on redoing a PowerPoint presentation. He provided a link to the presentation, which included a voiceover narration. I had to explain to him that he'd be unhappy with the results if I just did the cosmetic fixes he'd asked for. Sure, the presentation … [Read more...] about Good presentations start with good scripts
Why you should never send your PowerPoint decks to people who ask for them
How many times have people asked you to send them your deck, either after or (worse) instead of your presentation? On the surface it seems like an OK idea. It requires minimal effort and we don't want to appear rude by saying no. And it's a common enough request, so why not, right? Don't do it. The … [Read more...] about Why you should never send your PowerPoint decks to people who ask for them
Do you read your PowerPoint slides to the audience? Knock it off!
According to a recent survey conducted by PowerPoint designer Dave Paradi, the number-one PowerPoint annoyance is when presenters read their slides to the audience. In fact, "reading from the slides" has been one of the top five most annoying PowerPoint habits since he started conducting this survey … [Read more...] about Do you read your PowerPoint slides to the audience? Knock it off!
You don’t need to number your PowerPoint slides. Discuss.
People often ask me to work with PowerPoint templates that include slide numbers. I can't imagine why slide numbers would be important. Maybe it makes presenters feel like they're accomplishing something if they glance at the screen and see that they're on slide 92, I don't know. But putting slide … [Read more...] about You don’t need to number your PowerPoint slides. Discuss.
“Oh, you didn’t know that?”
How many times have you heard somebody say, "Oh, everybody knows that!" If you happen to belong to the lucky group that "knows that," you may smile and nod sagely. But if you're out of the loop it can make you feel foolish to hear these words. Something happened to me recently that clearly … [Read more...] about “Oh, you didn’t know that?”
The Principals of Copyright
You may have noticed a potential misuse of the word "principal" in the headline of this blog. But it was no accident: the subject of this blog is the new principal of my sons' school. She gave a PowerPoint presentation that violated one of the main principles of the use of copyrighted images: you … [Read more...] about The Principals of Copyright
Get Your Facts Straight
I'll admit it, I was glued to the television for the premiere of Falling Skies, the latest series to tackle life in a post-apocalyptic world. I loved just about everything about it: the premise, the plot, the special effects. But one thing really bothered me, and that was the geographical … [Read more...] about Get Your Facts Straight