When I was Cubmaster of Pack 12 Hubbardston, I needed to communicate a lot of information to the Scouts and their families. They needed to know when we were meeting, what they needed to bring, where we were going to be, and how they should prepare. Here's a list of the ways I got the word … [Read more...] about How to communicate with your clients
Audiences expect and deserve great PowerPoint design
For the past several years, I have been working with people who share my conviction that the same design principles that are used to create award-winning websites, compelling logos, and stunning point-of-purchase displays can and should be used in PowerPoint presentations. This viewpoint isn't … [Read more...] about Audiences expect and deserve great PowerPoint design
Cheating Death by PowerPoint: Graphs as Infographics
Cheating Death by PowerPoint: Animation
PowerPoint Design Gets Set Back 20 Years
Last week, the New York Times published an article about creating and editing PowerPoint presentations on mobile devices (such as iPhone, Blackberry, and Android smart phones, and iPads) using an app called Documents to Go. Reading it sent shivers down my spine — not the good kind — because this … [Read more...] about PowerPoint Design Gets Set Back 20 Years
Cheating Death by PowerPoint: Analyze and Synthesize
Are your PowerPoint slides full of text? Well, guess what, your audience is going to have a hard time dealing with that. So don't make them work so hard to understand your message! The more focused you can make your slides and the less text you use on each one, the better your audience will retain … [Read more...] about Cheating Death by PowerPoint: Analyze and Synthesize
Oh, Everybody Knows This Already!
The woman who sold my husband his car in 2006 keeps in touch regularly, sending letters and occasionally calling. She is doing a great job reminding us that she's still around, waiting to sell us our next vehicle. But even though she constantly updates him on things like trade-in deals, discounted … [Read more...] about Oh, Everybody Knows This Already!
MT Hauling’s Great Business Card
Sometimes in this age of electronic communications, 24/7 cable news channels, and instant Twitter and Facebook gratification it's nice to come across an old-school design that works extremely well. Take a look at this beautiful business card: Here's a very basic two-color design used to beautiful … [Read more...] about MT Hauling’s Great Business Card