As a graphic design and marketing professional, I know it's essential to capture people's attention immediately when I am helping a client to promote a product or service. I need to tell people what my client has to offer and/or present an intriguing idea to get the reader to dig deeper and find out … [Read more...] about Five Email Subject Lines to Avoid
Recent Projects: Eloqua Keynote
Every once in a while I get a tremendous referral that really makes my month. This happened in September, when my husband's former boss asked him if I might be available to edit the keynote presentation for the CEO of the company she now works for, Eloqua. Since I just love making PowerPoint do my … [Read more...] about Recent Projects: Eloqua Keynote
Recent Projects: 2010 NTS Calendar
This fall, I was fortunate to work once again with Nia Carignan, Marketing Manager for NTS, on their annual calendar project. Unlike a calendar meant for retail sale, which would need to have been printed and ready to go by this summer, the NTS calendar is distributed by sales reps to customers, so … [Read more...] about Recent Projects: 2010 NTS Calendar
How do your clients communicate?
My son is in Cub Scouts, and it had been a while since my last email from the Den Leader. I finally received an email from her telling me that she had sent out an invitation to everyone in the Den about the new Facebook group page she had set up and urging me to join. I had never seen the invitation … [Read more...] about How do your clients communicate?
Getting People to Open Your Mail
Everybody knows that people are deluged with hundreds of marketing messages every day. "Click here!" "Like us on Facebook" "Make $$$ from home!" It's easy for electronic marketing to get lost in the email shuffle, to be instantly put into a spam folder or ignored completely. How do you break … [Read more...] about Getting People to Open Your Mail