Recently, I encountered such an outrageously bad marketing tactic, contrasted with a fantastic marketing tactic, that I wanted to share it with you. No, there's nothing about PowerPoint in this article, but I thought it was important enough to share with you. What is up with this kiosk? I was in … [Read more...] about Marketing 101: Fish where the fish are
Why copying other people’s jokes is lame
People love to laugh, which is why marketers continue to generate funny content in the hopes of attracting attention to their products and services. Humor is also a great thing to include in your presentations—you set the audience at ease and make them more receptive to your message. But rehashing … [Read more...] about Why copying other people’s jokes is lame
The top 3 reasons to stop numbering your slides
Should you put numbers on your slides? It's a question that comes up again and again. But you're in luck because I have the definitive answer for you: "No." Here are three reasons why not. Reason #3: Slide numbers take up space When you use slide numbers, you create a footer area into which … [Read more...] about The top 3 reasons to stop numbering your slides
How to steal from Steve Jobs and make millions of dollars
When Steve Jobs returned to Apple in 1997, the company was unfocused and sliding into bankruptcy. It had close to 300 products, none of which was doing exceptionally well in the marketplace. You could pick up Apple shares for about $22 back then. Jobs streamlined Apple's product offerings to just … [Read more...] about How to steal from Steve Jobs and make millions of dollars
What is a PowerPoint presentation?
According to Kurt DelBene, president of the Microsoft Office Division, as of July 2012 1 billion people worldwide use Microsoft Office (which, of course, includes PowerPoint). With such market penetration, it is no wonder that PowerPoint has become the lingua franca of business communication. But … [Read more...] about What is a PowerPoint presentation?
Do you need header and footer blocks on PowerPoint slides? No.
We see it all the time—a slide that has a large, colored bar along the top for the title and another one along the bottom for a logo, page number, and various other footer items. Why has this become the norm? It's true that many of the templates that come standard with PowerPoint use this … [Read more...] about Do you need header and footer blocks on PowerPoint slides? No.
March Slide Makeover of the Month
This month's slide comes from Design Dispatch subscriber Bob Carpenter of BidRx. His company wants to become the eBay or the Priceline of the pharmaceutical business. By logging on to BidRx, people will be able to get competitive pricing on their prescription medicine and save a bundle in the … [Read more...] about March Slide Makeover of the Month
February Slide Makeover of the Month
With February comes Valentine's Day so I thought I'd draw inspiration from William Shakespeare to address a common problem in slide layout: How do you format a quotation? Before Snore. Apart from the pleasant background color and graphics, this quotation is about as florid as a wet dishrag. This … [Read more...] about February Slide Makeover of the Month