Two simple words can undermine your messages and set people up to think less of what you're saying. Yet people use these filler words all the time. The Two Words The two words are "I/I'm" and "just." As in "I just want to say that…""I just thought that…""I'm just a…" Whenever I hear people … [Read more...] about Two filler words that damage your credibility
3 Ways to Succeed at Remote Networking
If the pandemic has taught us one thing, it's that people can actually network effectively online! If remote networking events are how you meet new clients, contacts, and potential employers, the way you participate can mean the difference between getting those all-important follow-up meetings and … [Read more...] about 3 Ways to Succeed at Remote Networking
How to communicate with your clients
When I was Cubmaster of Pack 12 Hubbardston, I needed to communicate a lot of information to the Scouts and their families. They needed to know when we were meeting, what they needed to bring, where we were going to be, and how they should prepare. Here's a list of the ways I got the word … [Read more...] about How to communicate with your clients
Landing pages: A marketer’s best friend
What's the the best way to get a client or prospect to do something you want them to? You need to make the action really easy to take. Simple, right? Then why do people make the marketing mistake of driving traffic to their home page over and over again? What's a home page for? So many … [Read more...] about Landing pages: A marketer’s best friend
The top 3 presentation tips for researchers and scientists
Recently, one of my newsletter subscribers asked me a question on behalf of his son, who's working on a Master's degree in genetics. By his own admission, he needs to make "better, more impactful presentations." I'm glad he asked, because knowing one has a problem is the first step in solving … [Read more...] about The top 3 presentation tips for researchers and scientists
Top DoD Officials Ban PowerPoint in US Military
WASHINGTON, DC: In an unprecedented move, top Department of Defense officials have declared that effective today, PowerPoint cannot be used in any branch of the US Military. This comes after years of public derision over slides such as the one shown above, which was universally mocked by the design … [Read more...] about Top DoD Officials Ban PowerPoint in US Military
The BLUF Statement: Your secret PowerPoint weapon
How many presentations have you attended where the presenter took forever to get to the point? I'm betting it's probably quite a few. The problem is that presenters can often be so close to their material that they can clearly see the benefits of what they're talking about and they forget to tell … [Read more...] about The BLUF Statement: Your secret PowerPoint weapon
You are not the focus of your PowerPoint presentation
The other day, a friend of mine wanted my advice on pricing the redesign of her client’s pitch deck, the initial presentation shown to a prospect to get hired. When I opened the presentation, my jaw literally dropped because it was an 11-page résumé in 16-point type sandwiched between a title slide … [Read more...] about You are not the focus of your PowerPoint presentation