Email marketing is a great way to stay in touch with your customers and prospects. This is especially true when you grow your list organically by asking people to opt-in because they've visited your website, met you at a networking event, or have done business with you. When you add subscribers … [Read more...] about Call me maybe: It’s bad marketing to make people work
How to magically destroy your marketing efforts
Marketing is all about leading your customers and prospects down a clear path that leads to their purchasing your product or engaging your services. There is little room for ambiguity in marketing since you have people's attention for such a brief moment in time. Your marketing messages—PowerPoint … [Read more...] about How to magically destroy your marketing efforts
You Can’t Taste PowerPoint
Some people are so hung up on PowerPoint for giving presentations that they forget that in the olden days before thumb drives, projectors, and laptops there was such a thing as an engaging public speaker. I often reference the PowerPoint Gettysburg Address as a shining example of how PowerPoint can … [Read more...] about You Can’t Taste PowerPoint
Some Social Media Tips
Social Media. This is the latest in a series of sure-fire marketing tools that every business person Has To Do. Social media's great, because a lot of it doesn't cost a thing or is dirt cheap, so it seems like a wonderful way to market one's business. On the other hand, it can be a huge time sink … [Read more...] about Some Social Media Tips
Cute Kids Not So Cute During a Presentation
#LFMF I recently spoke about Cheating Death by PowerPoint to a group of businesspeople. I came in early, connected my laptop to the projector, opened up the title slide to my presentation, then proceeded to work the room. After chatting with folks for about twenty minutes, I glanced at the … [Read more...] about Cute Kids Not So Cute During a Presentation
Cheating Death by PowerPoint: Animation
How do you communicate?
About a month ago, I submitted a proposal for a fairly small job to a new potential client. A couple of weeks went by, then he emailed me requesting a meeting. Believing that I had outlined my role in the project very specifically in the proposal, I wasn't keen on attending a second, unpaid project … [Read more...] about How do you communicate?
Oh, Everybody Knows This Already!
The woman who sold my husband his car in 2006 keeps in touch regularly, sending letters and occasionally calling. She is doing a great job reminding us that she's still around, waiting to sell us our next vehicle. But even though she constantly updates him on things like trade-in deals, discounted … [Read more...] about Oh, Everybody Knows This Already!