… [Read more...] about Cheating Death by PowerPoint: Animation
PowerPoint Design Gets Set Back 20 Years
Last week, the New York Times published an article about creating and editing PowerPoint presentations on mobile devices (such as iPhone, Blackberry, and Android smart phones, and iPads) using an app called Documents to Go. Reading it sent shivers down my spine — not the good kind — because this … [Read more...] about PowerPoint Design Gets Set Back 20 Years
Cheating Death by PowerPoint: Analyze and Synthesize
Are your PowerPoint slides full of text? Well, guess what, your audience is going to have a hard time dealing with that. So don't make them work so hard to understand your message! The more focused you can make your slides and the less text you use on each one, the better your audience will retain … [Read more...] about Cheating Death by PowerPoint: Analyze and Synthesize
Oh, Everybody Knows This Already!
The woman who sold my husband his car in 2006 keeps in touch regularly, sending letters and occasionally calling. She is doing a great job reminding us that she's still around, waiting to sell us our next vehicle. But even though she constantly updates him on things like trade-in deals, discounted … [Read more...] about Oh, Everybody Knows This Already!
MT Hauling’s Great Business Card
Sometimes in this age of electronic communications, 24/7 cable news channels, and instant Twitter and Facebook gratification it's nice to come across an old-school design that works extremely well. Take a look at this beautiful business card: Here's a very basic two-color design used to beautiful … [Read more...] about MT Hauling’s Great Business Card
Five Email Subject Lines to Avoid
As a graphic design and marketing professional, I know it's essential to capture people's attention immediately when I am helping a client to promote a product or service. I need to tell people what my client has to offer and/or present an intriguing idea to get the reader to dig deeper and find out … [Read more...] about Five Email Subject Lines to Avoid
Recent Projects: Eloqua Keynote
Every once in a while I get a tremendous referral that really makes my month. This happened in September, when my husband's former boss asked him if I might be available to edit the keynote presentation for the CEO of the company she now works for, Eloqua. Since I just love making PowerPoint do my … [Read more...] about Recent Projects: Eloqua Keynote
Recent Projects: 2010 NTS Calendar
This fall, I was fortunate to work once again with Nia Carignan, Marketing Manager for NTS, on their annual calendar project. Unlike a calendar meant for retail sale, which would need to have been printed and ready to go by this summer, the NTS calendar is distributed by sales reps to customers, so … [Read more...] about Recent Projects: 2010 NTS Calendar