Are your PowerPoint slides full of text? Well, guess what, your audience is going to have a hard time dealing with that. So don't make them work so hard to understand your message! The more focused you can make your slides and the less text you use on each one, the better your audience will retain … [Read more...] about Cheating Death by PowerPoint: Analyze and Synthesize
Cheating Death by PowerPoint: Shine a Light
I am a library trustee in my town, and in November we were interviewing people from five architectural firms who submitted proposals to draw up some new plans for the library. One of the firms committed a big presentation no-no that I'd like to share with you: they turned the lights off in the room … [Read more...] about Cheating Death by PowerPoint: Shine a Light
Five Ways to Be a Bad Presenter
The other night, I attended a meeting that featured a keynote presentation on the subject of increasing sales. The speaker, John McConnell (not his real name, what do you think I am, crazy?), has been a sales consultant to hundreds of companies for over a decade, so he knows what he's talking about. … [Read more...] about Five Ways to Be a Bad Presenter
Oh, Everybody Knows This Already!
The woman who sold my husband his car in 2006 keeps in touch regularly, sending letters and occasionally calling. She is doing a great job reminding us that she's still around, waiting to sell us our next vehicle. But even though she constantly updates him on things like trade-in deals, discounted … [Read more...] about Oh, Everybody Knows This Already!
MT Hauling’s Great Business Card
Sometimes in this age of electronic communications, 24/7 cable news channels, and instant Twitter and Facebook gratification it's nice to come across an old-school design that works extremely well. Take a look at this beautiful business card: Here's a very basic two-color design used to beautiful … [Read more...] about MT Hauling’s Great Business Card
Five Email Subject Lines to Avoid
As a graphic design and marketing professional, I know it's essential to capture people's attention immediately when I am helping a client to promote a product or service. I need to tell people what my client has to offer and/or present an intriguing idea to get the reader to dig deeper and find out … [Read more...] about Five Email Subject Lines to Avoid