Have you ever made a reference to popular culture in conversation only to have it land solidly on the floor with a dull thud? If you have kids, you know exactly what I'm talking about. (You: "Good night, John-Boy!" Your kid: "Who's John-Boy?") You might also have experienced this when talking to a … [Read more...] about Watch those pop culture references
Exclusive offer, but not for you
Creating a sense of exclusivity can be a very effective marketing tactic. Check out this copy from luxury goods providers Rolls-Royce Motor Cars, Singapore Airlines, and Mikimoto: "Bespoke is Rolls-Royce" "Our Singapore Airlines Suites…provide the distinguished few with their very own haven of … [Read more...] about Exclusive offer, but not for you
What happens when you assume?
"As I'm sure you're all aware…" "We all know that…" "Is there anybody in the world who doesn't like…" If you attend live presentations such as meetings, conferences, and lectures, maybe you've heard one of these lead-in phrases. If you haven't, congratulations! You've been spared the shame … [Read more...] about What happens when you assume?
How do camp counselors communicate so well?
Just about the last place you might turn for inspiration on public speaking might be summer camp. In fact, summer camp is full of experienced speakers who engage with difficult audiences all day long. The job of a camp counselor is to guide kids through the activities at camp; to ensure that their … [Read more...] about How do camp counselors communicate so well?
Hate PowerPoint? Ditch the slides.
Today I persuaded someone not to hire me. And it didn't bother me one bit, because I knew I was doing him a favor. Sometimes we're asked to communicate in ways in which we're not comfortable. When that happens, people can tell you're not at your best. In the case of my client, maybe he really … [Read more...] about Hate PowerPoint? Ditch the slides.
Making the best of a bad room setup
Have you ever had to present in a room that looked like it was designed by somebody who has never given a presentation? When you have to deal with a less-than-optimal presenter setup, there are ways to make the best of this bad situation. Portrait of a really bad layout The above photograph was … [Read more...] about Making the best of a bad room setup
How to make a terrible first impression
How often have you heard that first impressions are important? Only about a bazillion times, right? People tend to form judgments on others within the first few seconds of meeting them. If you make a good first impression as a presenter, then you will have a more positive impact on your audience. … [Read more...] about How to make a terrible first impression
Storytelling in PowerPoint
As long as there have been people, there have been stories. From the tale of Oog the Mighty who brought down a mastadon with a single blow of his club to The Hunger Games, people love a good story! We imagine ourselves as the hero, celebrating his victories and suffering his losses right alongside … [Read more...] about Storytelling in PowerPoint