Last week, the New York Times published an article about creating and editing PowerPoint presentations on mobile devices (such as iPhone, Blackberry, and Android smart phones, and iPads) using an app called Documents to Go. Reading it sent shivers down my spine — not the good kind — because this … [Read more...] about PowerPoint Design Gets Set Back 20 Years
PowerPoint for Print? Sometimes!
Last week, I did some work for a client who wanted me to create an image library in PowerPoint. The person I was working with was appalled and would have preferred doing the job using InDesign. While it's true that InDesign would have yielded professional results, this time it wasn't the right tool … [Read more...] about PowerPoint for Print? Sometimes!
Cheating Death by PowerPoint: Shine a Light
I am a library trustee in my town, and in November we were interviewing people from five architectural firms who submitted proposals to draw up some new plans for the library. One of the firms committed a big presentation no-no that I'd like to share with you: they turned the lights off in the room … [Read more...] about Cheating Death by PowerPoint: Shine a Light
Oh, Everybody Knows This Already!
The woman who sold my husband his car in 2006 keeps in touch regularly, sending letters and occasionally calling. She is doing a great job reminding us that she's still around, waiting to sell us our next vehicle. But even though she constantly updates him on things like trade-in deals, discounted … [Read more...] about Oh, Everybody Knows This Already!
Recent Projects: 2010 NTS Calendar
This fall, I was fortunate to work once again with Nia Carignan, Marketing Manager for NTS, on their annual calendar project. Unlike a calendar meant for retail sale, which would need to have been printed and ready to go by this summer, the NTS calendar is distributed by sales reps to customers, so … [Read more...] about Recent Projects: 2010 NTS Calendar
Tech Doesn’t Age Well
Salon advertising is mercurial. What's hip and fresh today is stale and boring tomorrow. Trends change constantly, so salons have to update their style books and signage all the time. Except this salon. These are photos from a salon in Western Massachusetts. From the looks of the phone, I'd say … [Read more...] about Tech Doesn’t Age Well
Tricky Flyers
The other day I taught a workshop at Worcester Polytechnic Institute (WPI). The on-campus parking situation is notoriously bad, with very few visitor spots available and full-up faculty and student lots. I knew this was the case, so I arrived early to give myself time to find a spot. But the … [Read more...] about Tricky Flyers
How do your clients communicate?
My son is in Cub Scouts, and it had been a while since my last email from the Den Leader. I finally received an email from her telling me that she had sent out an invitation to everyone in the Den about the new Facebook group page she had set up and urging me to join. I had never seen the invitation … [Read more...] about How do your clients communicate?