From being picked last for a team in gym class to not being invited to an after-work get-together, it feels bad not to be included. I recently experienced that sensation firsthand. And I didn't like it one bit. Could you be creating that same feeling of exclusion during your own presentations and … [Read more...] about How inclusive are your presentations?
Exclusive offer, but not for you
Creating a sense of exclusivity can be a very effective marketing tactic. Check out this copy from luxury goods providers Rolls-Royce Motor Cars, Singapore Airlines, and Mikimoto: "Bespoke is Rolls-Royce" "Our Singapore Airlines Suites…provide the distinguished few with their very own haven of … [Read more...] about Exclusive offer, but not for you