Every once in a while I get a tremendous referral that really makes my month. This happened in September, when my husband's former boss asked him if I might be available to edit the keynote presentation for the CEO of the company she now works for, Eloqua. Since I just love making PowerPoint do my … [Read more...] about Recent Projects: Eloqua Keynote
Recent Projects: 2010 NTS Calendar
This fall, I was fortunate to work once again with Nia Carignan, Marketing Manager for NTS, on their annual calendar project. Unlike a calendar meant for retail sale, which would need to have been printed and ready to go by this summer, the NTS calendar is distributed by sales reps to customers, so … [Read more...] about Recent Projects: 2010 NTS Calendar
Tech Doesn’t Age Well
Salon advertising is mercurial. What's hip and fresh today is stale and boring tomorrow. Trends change constantly, so salons have to update their style books and signage all the time. Except this salon. These are photos from a salon in Western Massachusetts. From the looks of the phone, I'd say … [Read more...] about Tech Doesn’t Age Well
Tricky Flyers
The other day I taught a workshop at Worcester Polytechnic Institute (WPI). The on-campus parking situation is notoriously bad, with very few visitor spots available and full-up faculty and student lots. I knew this was the case, so I arrived early to give myself time to find a spot. But the … [Read more...] about Tricky Flyers
In Case of Emergency, Stop and Read This Door
I like the Hubbardston Police Department a lot. My family is on friendly terms with them (so far!) and I love the way they are involved in the community, volunteering their time to staff events and reaching out to the public. But there is one thing I don't like about the HPD: their front door. I … [Read more...] about In Case of Emergency, Stop and Read This Door
Getting People’s Attention at Trade Shows
Last week, I attended the New England Business Expo in Worcester, Massachusetts. Now, I've designed a number of trade show booths, but I haven't attended many trade shows so I haven't seen my work in the field before. But I know a good trade show booth from a bad one, so I was curious to see what … [Read more...] about Getting People’s Attention at Trade Shows
Halloween Creativity
As a commercial artist, it's sometimes difficult for me to find the time to do art for art's sake. Yet it's vital that I do it so that I can keep my work fresh and remember why I became an artist in the first place. So this year, I decided to make both kids' costumes from scratch. In retrospect, … [Read more...] about Halloween Creativity
How do your clients communicate?
My son is in Cub Scouts, and it had been a while since my last email from the Den Leader. I finally received an email from her telling me that she had sent out an invitation to everyone in the Den about the new Facebook group page she had set up and urging me to join. I had never seen the invitation … [Read more...] about How do your clients communicate?