In marketing we sometimes try to capture people's attention by highlighting the benefits of using our products or services and illustrating the pitfalls of not doing so. This often works, but other times it backfires horribly. Nationwide is on your side? If you were paying attention to the ads … [Read more...] about Nationwide’s scare tactics shameful and pointless
Marketing 101: Fish where the fish are
Recently, I encountered such an outrageously bad marketing tactic, contrasted with a fantastic marketing tactic, that I wanted to share it with you. No, there's nothing about PowerPoint in this article, but I thought it was important enough to share with you. What is up with this kiosk? I was in … [Read more...] about Marketing 101: Fish where the fish are
Tech Doesn’t Age Well
Salon advertising is mercurial. What's hip and fresh today is stale and boring tomorrow. Trends change constantly, so salons have to update their style books and signage all the time. Except this salon. These are photos from a salon in Western Massachusetts. From the looks of the phone, I'd say … [Read more...] about Tech Doesn’t Age Well