Writing about statistics is like singing about flavor…it works, but not very well. People understand statistical data better when they’re in graphic form.
Before
These are some interesting statistics, but you have to read each sentence from start to finish to understand the message. Because the numbers are written out rather than displayed visually, it’s hard to quickly compare data points at a glance.
After
A bar chart is a much better tool for displaying these kind of statistics. And the chart can be further enhanced with a photo of a nervous person, which reinforces the messsage.
Key Points
Don’t write about statistics, chart them! And if a photo helps you to communicate your message, all the better!
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