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BidRx

You are here: Home / Gallery / BidRx

Tables can hide important information  yes

BidRx: Before

This table is meant to be an informative comparison between BidRx and their main competitor. But it’s usually a bad idea to include a table on a slide because with so much to analyze you lose people’s attention.

Contributing to the confusion is the wealth of data included. Showing the prices down to the penny might be accurate, but it clutters the table and doesn’t help to show the overall trend that BidRx’s prices are lower than Medco’s. And is it important for people to know the exact dosages of each medicine?

I changed the title to make it attention-grabbing and interesting. Next, I presented the data as a column chart, which makes it easy to compare Medco’s prices against BidRx’s.

The color choices I made are deliberate. In a financial setting, red = bad, so I’ve set up Medco as the “bad guy.” The BidRx columns are blue, a soothing color associated with health care.

And I don’t want to leave it to chance that the audience will understand that BidRx’s prices are lower, so I tell them and I circle the amount people will save.

 

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Copyright © 2025 · Laura M. Foley Design· All rights reserved. As of 2022, Laura M. Foley Design is no longer in business. This website remains for archival purposes.

 

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