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A Cost page? Are you out of your mind?
A lot of people—designers, other business people, my husband—told me I shouldn’t have a page on my website that lists the costs of engaging me to help you rethink the way you use PowerPoint. “Why not?” I wondered. Some of my services involve very similar work from client to client, so I have come to learn how much effort goes into each project. So why not give you a set price that you can bring back to your boss/AP/HR when you’re considering working with me?
Customized PowerPoint training from Laura M. Foley Design is tailored just for you. It addresses your specific needs and answers your questions without wasting your time teaching you things you already know! From one-on-one mentoring to large groups, customized training focuses on the presentation challenges you’re facing right now.
- Class length
- Class size
- Class type
- PPT files
- 1-on-1 Training
- Varies 30-minute training session: $125; 60-minute training session: $200; Two 60-minute training sessions: $350; Two 90-minute training sessions: $500
- Working Through screen sharing, Laura teaches how to do specific things in PowerPoint. We go at your own pace and we cover exactly what you want to learn.
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- CDbyPPT seminar
- 1 hrs
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- Customized CDbyPPT
- 1.5 hrs
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- Advanced CDbyPPT
- 4 hrs
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- Intensive CDbyPPT
- 6 hrs Starts with overview of Cheating Death by PowerPoint. Up to 25 of your own slides are redesigned and reviewed. You also have your choice of a variety of subjects and/or a working session in the afternoon.
- 10–25 If you choose not to make this a working session, then there can be up to 25 people per class. If you want to work through PPT exercises on your laptop in class, then the maximum class size is 10.
- Varies You can choose to make this a series of lectures or a combination of lectures and hands-on PPT work on participants' own laptops.
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Do your presentations look like the rest of your marketing? They should. When presentations aren’t integrated into your marketing mix, you miss a chance to promote your brand and create consistent messaging. And if they look like you banged them out twenty minutes before go-time, you’ll seem unprepared and you could have difficulty achieving the outcome you want.
Your custom PowerPoint theme incorporates elements of your own brand: your logo, company colors, graphic style, and font. Your presentations will look like your other marketing materials, which helps your audience to identify them with your other marketing messages.
- PPT theme
- Custom colors
- Custom layout
- Sample slides
- PPT style guide
- Gold Package
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Every theme package is offered with a free one-month break-in period.
How much does it cost to design a presentation? It depends.
Sorry I can’t be more specific, but there are so many variables with each project that it’s impossible to say with certainty that a 20-slide presentation will cost X-amount. What kind of variables are there? Here’s a partial list:
- You have a finished presentation that needs to be redesigned.
- You have never had a PowerPoint presentation and want me to take care of everything from an interview with your management team to an onsite photo shoot to writing the script to developing the slides.
- You need a 45-minute keynote presentation within two weeks.
- You already have a script, you just need help with slide design.
Every project is different. I’ll be happy to provide an estimate for your project cost after speaking with you, determining your needs, and reviewing your materials.
My usual minimum engagement is around $1,000. For a description of what is included in presentation design, please visit the Presentation Design page.
Getting an accurate estimate
The clearer you are about your needs and expectations, the easier it will be for me to provide an accurate time and cost estimate for completing your project. After an initial free phone consultation, I will be happy to review your deck and provide an estimate. And if you are able to provide a cost range that’s within your marketing budget, it will help me to determine the resources to allocate to each part of the project.
Ways to lower project costs
The more you prepare for your presentation design project, the more efficiently I can provide you with finished slides and lower your project costs. Here are some ways you can do this:
- Do your own copy editing. If you have too much text on your slides, we have to read each slide, determine the main messages, edit the text, then design visuals to convey your messages.
- Create a script or an outline. It’s much easier to design visuals for a script than it is to design a script around visuals. A strong story is essential for a successful presentation.
- Present a single main idea per slide. People often put too much text on their slides (see above). Our job is to clarify and simplify messages, so each text-heavy slide will need to be broken down into two or more new slides.
- Give me a finished draft. Make sure you and your team have done all you can with your deck before sending it to us. Of course the deck will change during the course of the project and slides may be created or deleted, but it’s easier to start with a fairly complete draft.
- Use your organization’s template or supply me with other marketing materials if you don’t have a template. If your organization already has a PowerPoint template or style guide, send them to us so that the redesigned presentation will look like the rest of your marketing materials and reinforce your brand. If you don’t have a template, then provide other marketing materials you already have so that a template can be developed that becomes part of your corporate identity.
- Provide a single point of contact. The more people I have to manage on a project, the longer the project can take. It helps move the design process along if your team discusses your project on its own time, then presents a single set of instructions to me.
- If we need to meet, ensure that everybody on your team who should have input attends the Kickoff Meeting. The Kickoff Meeting is my chance to learn more about you and your business and to determine the best way to tell your story. Having multiple viewpoints helps a lot!
- Provide as much lead time as possible. Ideally, you should allow at least three–four weeks for design plus several days before your presentation to give yourself time to practice and make any last-minute edits. Although rush jobs can often be accommodated, it might not always be possible to take on a project on short notice. If I have to work outside of normal office hours, hire extra staff or reschedule other projects to meet your deadline, the project cost will be higher.