Laura Foley

Hubbardston, Massachusetts 01452
Tel: 978.632.2933 | Fax: 866.474.3804 | laura@lauramfoley.com

A senior graphic design professional with over 18 years’ demonstrated creative and editorial successes

Professional Experience

• Design visual communication—logos, identity systems, catalogs, marketing collateral, etc.—from initial concept to print-ready artwork
• Design and produce marketing tools such as surveys, direct mail pieces, POP displays, and posters
• Mastery of InDesign, QuarkXPress, Photoshop, Illustrator, Acrobat, and Microsoft Office Suite
• Extensive prepress expertise—can create print-ready files from just about anything!
• Create look and feel for Web sites and produce Web-ready graphics Managed design staff at a busy, deadline-driven office
• Skilled at print brokering, project tracking,
  and cost management
• Solid copywriter, editor, and proofreader
• Very detail-oriented, quick, and organized

 

Employment History

Freelance Graphic Designer, Laura M. Foley Design           
1995–1999, 2000–Present

Selected achievements:

• Implemented a production schedule that saved client $5,000/year in overtime, reduced production time by 25%, and eliminated weekend work
• Developed and conducted a software instruction course resulting in measurable decreases in client company’s design expenses
• Prevented client from including a highly offensive reference in their main product brochure
• Developed sales skills that netted thousands of dollars in revenue           

Major Clients:

• The Hanover Insurance Group, 2007, Freelance Graphic Designer
• Atlas Venture, Juniper Networks, 2005–present Freelance Graphic Designer
• McC Consulting, Annapolis, MD 1993–2005, Graphic Designer/Editor. Consistently met client’s tight deadlines, including providing same-day service.
• Harvard Business School, Boston, MA 1995–1999, Art Director. Managed design staff and produced the Harbus, the HBS student newspaper.

 

Senior Designer, AlphaGraphics, Concord, MA           
2000–2002 (part-time), 2002–2005 (full-time)

Selected achievement:

• Recovered an average of $500 every month by charging for actual time spent on jobs rather than time estimated, and ensuring that all costs were applied to invoices

• Self-trained in direct mail fulfillment software; cut database prep time in half and reduced
  processing errors
• Led marketing efforts such as direct mail campaigns, in-store promotions, and surveys

 

Senior Designer, Smith Korch, Worcester, MA           
1999–2000

Selected achievement:

• Created engaging, effective, and client-pleasing designs from dry data

 

Education

BFA in Printmaking/Graphic Design, 1989, Massachusetts College of Art, Boston, MA

 

Professional Affiliations

Member, Hubbardston Business Association (2005–present)
Ambassador, Middlesex West Chamber of Commerce, 2001–2002
Vice President, Business Networking International (BNI), Waltham Chapter, 2002

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