About Laura M. Foley Design
Laura Foley has over twenty years' experience in creative design, graphic production, project management, and marketing. Ms. Foley has experience in crafting in a wide variety of visual communication projects, including corporate identity, marketing materials, and PowerPoint presentations. When needed, she works with her team of copywriters, videographers, and printers to provide her clients with all the services necessary to create a successful campaign.Laura Foley
Hubbardston, Massachusetts 01452
Tel: 978.632.2933 | Fax: 866.474.3804 | laura@lauramfoley.com
A senior graphic design professional with over twenty years’ demonstrated creative and editorial successes
Professional Experience
- Design visual communication—logos, identity systems, catalogs, marketing collateral, etc.—from initial concept to print-ready artwork
- Design and produce marketing tools such as surveys, direct mail pieces, POP displays, and posters
- Mastery of InDesign, QuarkXPress, Photoshop, Illustrator, Acrobat, and Microsoft Office Suite
- Extensive prepress expertise—can create print-ready files from just about anything!
- Create look and feel for Web sites and produce Web-ready graphics Managed design staff at a busy, deadline-driven office
- Skilled at print brokering, project tracking, and cost management
- Solid copywriter, editor, and proofreader
- Very detail-oriented, quick, and organized
Employment History
Freelance Graphic Designer, Laura M. Foley Design
1995–Present
Selected achievements:
- Implemented a production schedule that saved client $5,000/year in overtime, reduced production time by 25%, and eliminated weekend work
- Developed and conducted a software instruction course resulting in measurable decreases in client company’s design expenses
- Prevented client from including a highly offensive reference in their main product brochure
Major Clients:
- FINANCE: Atlas Venture, Polaris Venture Partners, Kodiak Venture Partners
- TECHNOLOGY: Juniper Networks
- TESTING AND STANDARDS: National Technical Systems, National Quality Assurance
- INSURANCE: Electric Insurance Company
- MANUFACTURING: Slideways, Inc.
- The Hanover Insurance Group, 2007, Freelance Graphic Designer
- McC Consulting, Annapolis, MD 1993–2005, Graphic Designer/Editor. Consistently met client’s tight deadlines, including providing same-day service.
- Harvard Business School, Boston, MA 1995–1999, Art Director. Managed design staff and produced the Harbus, the HBS student newspaper.
Senior Designer, AlphaGraphics, Concord, MA
2000–2005
Selected achievement:
- Recovered an average of $500 every month by tracking actual time spent on jobs rather than time estimated, and ensuring that all costs were applied to invoices
- Self-trained in direct mail fulfillment software; cut database prep time in half and reduced
processing errors - Led marketing efforts such as direct mail campaigns, in-store promotions, and surveys
Senior Designer, Smith Korch, Worcester, MA
1999–2000
Selected achievement:
- Created engaging, effective, and client-pleasing designs from dry data
Education
BFA in Printmaking/Graphic Design, 1989, Massachusetts College of Art, Boston, MA
Professional Affiliations
Member, Hubbardston Business Association (2005–present)
Ambassador, Middlesex West Chamber of Commerce, 2001–2002
Vice President, Business Networking International (BNI), Waltham Chapter, 2002
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